Professional Sports Group has built its name delivering world class, award winning consultancy, PR, content and event management, for brands, athletes and rights holders in sport for over 22 years.

We know sport. We know how it inspires passion, influences change, engages nations and wins business. And we know how to use it effectively as a potent business tool.


The Sports Marketing Professionals

We are a dynamic, innovative and results-driven team of industry professionals and sports enthusiast with expertise across sports and industry sectors:

  • Advertising
  • Brand Strategy
  • Corporate Social Responsibility
  • Consulting
  • Content
  • Data and Insight
  • Digital Marketing
  • Networking
  • PR
  • Representation
  • Social Media
  • Sponsorship

Find out more in our Services page.



Our Clients

Our clients are equally diverse. Among them are:

  • Corporate Organisations
  • Sports governing bodies
  • Governments
  • The sports stars of today and tomorrow
  • Sporting legends
  • World-famous brands

We’re 100% committed to providing world-class service to every one of them. We deliver it by prioritising two things:
1) we focus on clear objectives; and 2) we communicate effectively and honestly.


Our Talented Team

We have a dynamic and resourceful team who work across our business. Most are graduates from leading universities worldwide, who are passionate about sport. All are can-do PSG people, who believe in our business and go the extra mile for our clients. Our talent defines our business and we are committed to developing each employee to be the best they can be – and to make sure that they and our clients enjoy the journey.



PSG @profsports
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@larkinsteve Hi Steve. Please email Sally on and we will look to arrange for you. Thanks