About PSG

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How does sport become a key marketing asset for your business? Leave it to the Professionals.

Professional Sports Group is one of the leading sports marketing companies in Europe and the Middle East. With offices in the UK and the UAE, we have 4 divisions:

  • Events:
    We run events for companies looking to create a brand experience for their customers or staff at either leading sporting events or their own events. We also promote and run our own sporting events for both amateurs and professionals.
  • Communications:
    We are a market leader in Golf Marketing representing the elite brands of world golf. We are also one of Europe’s leading Sports PR companies.
  • Representation:
    We manage some of Europe’s leading sportsmen/women and broadcasters. We also represent sports rights holders and governing bodies to help them maximize their income from sponsorship opportunities.
  • Sponsorship:
    We are one of the leading sports sponsorship consultants in Europe and The Middle East. Few companies can rival our experience in negotiating and activating professional and amateur sports worldwide ranging from Football to Formula 1, Golf to Cricket, the Olympics to Hurling.

Since it was founded in 1996 by Jamie Cunningham, Professional Sports Group has established itself as a company who delivers our commitment to our clients. With our head office on the outskirts of London and our Middle East office in Abu Dhabi, we are uniquely placed to deliver a world-class service for brands, sportsmen and rights-holders.

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