First sports marketing agency to move into TwoFour54
February 2, 2010
Professional Sports Group joins Abu Dhabi’s leading media community.
Professional Sports Group (PSG) has today relocated its Abu Dhabi office from Zayed Sports City to TwoFour54. TwoFour54 is the new media content creation community within Abu Dhabi. Being the first sports and entertainment marketing agency within the community will enable PSG to build partnerships with other media companies within the TwoFour54 community and deliver innovative solutions for both local and international corporate clients.
Jamie Cunningham, Chief Executive Officer, commented, ‘We are delighted to have moved into TwoFour54. With our experience of both sports marketing and sponsorship in both the Arabian Gulf and worldwide, we see TwoFour54 as the ideal location to build our business in both the UAE and regionally.’
PSG is one of the leading international sports and entertainment marketing companies in Europe and the Middle East. With offices just outside London & in TwoFour54, Abu Dhabi, Professional Sports Group compromise of four main divisions: Communications, Events, Representation and Sponsorship.
PSG have been working closely with many of the Arabian Gulf’s leading companies since they opened an office in the region in 2006. This includes its role as the sole sponsorship consultant for Etihad Airways for whom it helped win the first European Sponsorship Award for a Middle East brand in November 2008. In addition to working for brands, PSG also represents rights holders to source sponsorship income, and most recently the Abu Dhabi Tourism Authority’s Al Ain Aerobatic Show 2010. PSG has also delivered many of the leading B2B and B2C events including the Etihad Airways Junior Rugby Festival, the launch of The Els Club in Dubai, the Middle East Corporate Masters Golf Series and most recently the Arabian Sponsorship Forum at the Emirates Palace.
Jamie Cunningham, who founded PSG in 1996 following five years with IMG, sees an obvious synergy with TwoFour54, ‘At Professional Sports Group, we deliver strong content to ensure our clients gain commercial returns through sports and entertainment. Whether it is managing communications, representing individuals or rights holders, advising and activating sponsorship or running events, our team are focused on ensuring tangible returns on investment for all our clients. It’s great to be the first sports agency to have moved into the dynamic media hub that is TwoFour54.”
For more information on Professional Sports Group, check out www.profsports.com or contact:
Yanal Almir - / 050 6851 978
