Once a sponsorship is agreed, then the hard work begins. When a sponsorship is activated properly, it can benefit all aspects of a business and a brand.
Activation is both internal and external. The key is to maximise the rights and benefits around a sponsor’s goals for the sponsorship. Professional Sports Group’s approach to activation is simple:
- We listen to our client’s needs.
- We formulate the activation game-plan in conjunction with our client.
- We look to achieve a win-win for sponsor and rights holder alike through our work.
- We “quarter-back” the strategy but report regularly to our client.
- We ensure that the simple things are done well (e.g. branding, hospitality, online content etc.).
- We look to be innovative and add value through CSR, event, HR and PR initiatives.
- We look at ways to make sponsorship quantifiable. This may be via sales, a media valuation or other criteria, depending on the brief.
- We are happy to consider one-off activation briefs or to work as a retainer-based, annual consultancy.
As a leading sports PR and event management agency in its own right, PSG has the in-house experience to provide a turnkey solution for activation. When we do need external expertise, PSG works with a variety of market leading partners on sponsorship activation including Getty Images (photography), Flip (web solutions) & Sports Marketing Surveys (market research / media valuation).
PSG will work on specific projects.
If you would like more information on our sponsorship activation services, please contact Jamie Cunningham () or David Silvers ().
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