Professional Sports Group’s credentials within sponsorship has few peers. Since 1996, we have worked on sponsorships in Asia, Australia, Europe, the Middle East and North America. We know many of the world’s leading rights holders and sports governing bodies personally.
Our consulting service is bespoke to each client’s individual needs. It can include the following:
- Sponsorship audit & valuation
- Market & internal corporate analysis
- Sponsorship strategy creation & implementation
- Negotiation, including management of legal process
- Activation strategy recommendations
Whilst we have worked with many blue-chip clients in sponsorship consulting, PSG are perhaps best-known for our work as Etihad Airway’s sole global sponsorship agency since 2006:
- We have helped Etihad to shape their strategy in one of the most competitive industry categories for sponsorship.
- We have advised Etihad on every sponsorship deal to date.
- We have analysed the relevant market-places on each occasion.
- We have directly negotiated with the rights holders on Etihad’s behalf supporting their legal and marketing divisions.
- We have always been mindful of Etihad’s needs across their business divisions with each negotiation: from in-flight to corporate communications, from sales to HR, from branding to online, from CSR to promoting Abu Dhabi. We made our experience, their experience and are proud of our partnership with the world’s fast-growing airline.
If you would like more information on our sponsorship consulting & negotiation services, please contact Jamie Cunningham () or David Silvers ().
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