Sponsorship is today one of the most powerful corporate tools within marketing. What is sponsorship? When done properly, sponsorship is multi-faceted.For us, the best sponsorships are a sales tool as well as a marketing tool. They win new customers and retain existing ones. They can help create or establish a corporate identity, product or service. They excite potential employees and help retain existing staff. They feel right because they are well considered and then well executed.
The key is finding the right sponsorship that ticks the right boxes for your business. Once this is achieved, it’s all about committing to making the sponsorship work.
Professional Sports Group is one of the leading sponsorship companies in Europe and the Middle East. Our sponsorship clients work with us because of our 12 years of international sponsorship experience, our network of contacts in international sport/media, our ability to deliver and our commitment to innovate.
Professional Sports Group provides the following sponsorship services for our clients:
* To analyse their sponsorship needs.
* To create or develop a sponsorship strategy.
* To source potential sponsorship opportunities.
* To negotiate the best deal, whilst keeping the future activation in mind during the negotiation.
* To bring the sponsorship strategy alive via innovative activation, both internally and externally.
* To evaluate a sponsorship’s commercial and media value.
“On November 20th 2008, Etihad Airways won one of the prestigious European Sponsorship Awards in the business to consumer category, beating the likes of Shell, Vodafone, Puma and many others. PSG sourced the sponsorship after 2 months research, negotiated the agreement and put together the activation plan for the sponsorship alongside Etihad Ireland. It was a proud day for Etihad to become the Middle East’s first winner of an ESA award and PSG’s first award won for a client…. the first of many.”
If you would like to consider our services, please email and one of our team will contact you to discuss the best way forward.
-
Enlarge image
-
Enlarge image
-
Enlarge image
-
Enlarge image
-
Enlarge image
