February 24.2015

International sports marketing agency Professional Sports Group (PSG) is pleased to announce that Hendrik Müller-Schulenburg has been appointed as General Manager and Head of the UAE Office, based in Abu Dhabi.

Hendrik is an Event and Sports Marketing Professional with more than 15 years’ experience in major international Entertainment and Sport Events. In the UAE for the past 6 years, he has been involved with the UAE’s Professional Football League UFL, the FIFA Club World Cup 2010, the FIFA U17 World Cup UAE 2013 and has been the Head of Marketing and Sponsorship at the Abu Dhabi Sports Council. Before moving to the UAE, Hendrik gained Sports Marketing, Event, Sponsorship and PR experience in over 5 countries, working on a wide range of international world-class events such as UEFA Champions League, Formula 1, America’s Cup and ATP Tennis Tournaments.

Jamie Cunningham, CEO of PSG, commented, “I am delighted that Hendrik has joined as Head of our UAE office. Hendrik’s sports experience and his knowledge of the region will ensure that our work for brands, governments, international rights-holders or federations and athletes will continue to deliver success. We have a great team in the UAE and there are some exciting opportunities for both the existing team and some new members under his leadership. We have worked with Hendrik for several years and I am sure that he is going to help take the business forward in both the region and globally.”

Hendrik Müller-Schulenburg said, “I am delighted to be joining the team at PSG and to head up the UAE Office. It’s an exciting time for the company, working with a diverse range of clients in the UAE and internationally on sponsorship, marketing, consultancy and PR, as well as creating and delivering its own portfolio of events all around the Middle East region. I am very much looking forward to leading the dynamic team here and engaging with our current clients, as well as seeking out opportunities for the business as a whole.”

PSG is a multi-award winning international sports marketing agency with offices in the UK and Abu Dhabi. Since starting out in 1995 PSG has grown organically to establish itself as a market leading agency, with a dynamic and talented team who go above and beyond to deliver for clients worldwide. Their portfolio includes being The Boat Race’s exclusive sponsorship and communications agency since 2011 and helping the event move to gender parity in 2015; unique partnerships with global golf brands such as Titleist, Footjoy and Troon Golf for over a decade; shaping and activating marketing and sponsorship strategies for brands - including Etihad Airways – federations and governments; exclusively representing top Olympic athletes past and present including the Brownlee Brothers, Chad le Clos, Tom Daley, Dame Kelly Holmes and Sir Matthew Pinsent; and creating events such as the Abu Dhabi Solar Challenge, the Brownlee Tri & the Dolphin Energy Doha Dash.

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