PSG News & Views
Professional Sports Group reappointed to drive Golf In Abu Dhabi initiative
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has announced that international golf and leisure marketing experts, Professional Sports Group (PSG) will continue to be their chosen consultancy, communications, marketing, commercial partnerships, events and digital agency for their Golf in Abu Dhabi initiative.
PSG was the original consultant on the project and has worked with TCA Abu Dhabi since Golf in Abu Dhabi’s inception. After a competitive pitch process TCA Abu Dhabi announced that PSG had been re-selected on the basis of their commitment to continue to build on Abu Dhabi’s success to deliver further growth of the global awareness for Golf in Abu Dhabi and focus on a continued increase in international inbound golf visitors.
Jamie Cunningham, CEO of PSG commented, “We are proud to partner with Abu Dhabi Tourism & Culture Authority on their award winning marketing platform for golf. Abu Dhabi benefits from a highly collaborative partnership between the golf clubs, hotels, DMCs and Etihad Airways which ensures both great service and offers for golf visitors.
“In Abu Dhabi, Saadiyat Beach and Yas Links Golf Clubs, Abu Dhabi has three world-class but varied courses to rival any golf destination worldwide. Al Ain, Al Ghazal and Abu Dhabi City Golf Club complete the varied portfolio which can ensure a unique and memorable trio for any golf visitor."
“Our consultancy will involve strategic, event management, digital, marketing and commercial consulting with our award winning golf and travel division from both our Abu Dhabi and London offices.”
With a focus on digital, B2B, B2C and direct consumer awareness building activity, the Golf in Abu Dhabi proposition will appeal to a growing global golf tourism sector according to Faisal Al Sheikh, Events Bureau Director at TCA Abu Dhabi.
“We are confident that by strengthening the relationship with Professional Sports Group our ambitious golf tourism drive will further underpin the emirate’s standing as a world-class golfing destination by targeting expanding golf markets in Europe, China, India and across the GCC as well as within the United Arab Emirates.
“Abu Dhabi’s diverse portfolio of on-course offerings is complemented by an ever-expanding range of quality off-course experiences, attractions and hotels allowing our golfing guests to see and do more during their stay, which will be a continued focus of PSG’s outputs,” said Al Sheikh.
Individual pages for each of the golf clubs will be featured in nine languages in dedicated Golf in Abu Dhabi pages of the visitabudhabi.ae destination website, and will be supported by a bookable packages section offering the opportunity to book rounds directly with the individual golf clubs.
The campaign will also feature unique content from Matteo Manassero, the Golf in Abu Dhabi Ambassador, as well as promotional activities for the annual Abu Dhabi HSBC Golf Championship, the European Tour’s annual curtain-raising event held on the National Course at Abu Dhabi Golf Club each January.