PSG News & Views
PSG announce Nick Byrom as Head of UK Office
International sports marketing agency Professional Sports Group (PSG) is delighted to announce that Nick Byrom has been appointed as General Manager and Head of the UK Office.
Nick has worked in the sports industry for over 15 years and has extensive experience in sponsorship, events and travel. His previous roles include Commercial Director at Thomas Cook Sport, Commercial Director at Portsmouth FC and Commercial Director at Rugby Players Association. Nick joins PSG to head up the UK Office where he will lead a team of 30 professionals who work across all aspects of sports marketing from consultancy, PR and sponsorship, to event creation and delivery, to sports tourism, golf and destination marketing, as well as talent management.
Jamie Cunningham, CEO of PSG, commented, “I am delighted to confirm that Nick has joined PSG. He brings a wealth of industry experience and knowledge that will be invaluable as our business continues to grow. We pride ourselves on delivering remarkable returns for a diverse range of clients, providing a world-class service to every single one and Nick not only shares this ethos but will be instrumental in ensuring that we continue to live up to these high standards.”
Nick Byrom said, “I am thrilled to be joining PSG and to lead the UK office. As an agency PSG delivers to a broad range of clients, from sports tourism, to athlete representation, to brand consultancy and events, yet manages with its team of experienced professionals to provide an outstanding service to each one. I am excited to join the team in the UK and look forward to working with existing PSG clients as well as seeking out new opportunities.”
PSG is a multi-award winning international sports marketing agency with offices in the UK and Abu Dhabi. Since starting out in 1995 PSG has grown organically to establish itself as a market leading agency, with a dynamic and talented team who go above and beyond to deliver for clients worldwide. Such work includes being The Boat Race’s exclusive sponsorship and communications agency since 2011 and helping the event move to gender parity in 2015; unique partnerships with global brands in golf such as Titleist, Footjoy and Troon Golf for over a decade; representing top Olympic athletes including Sir Matthew Pinsent, Tom Daley and the Brownlee brothers; and creating events such as the Brownlee Tri, the Abu Dhabi Solar Challenge, the Abu Dhabi Swimming Festival, ADNIC Yas Run & the Dolphin Energy Doha Dash.