We know golf! With an average handicap of just 1 of the members of our award-winning Golf Marketing & Events team are all keen golfers. Their passion for the sport helps them continue our 15-year tradition of providing inspired marketing solutions to some of golf's most recognisable brands and destinations. The team's talents extend from golf PR and digital marketing to creating events, negotiating & activating sponsorships and endorsements, and media buying across over 20 countries.
Take a deep knowledge of elite athletic competition. Then add an ability to create grass- roots events that get consumers off their sofas. That’s us. Whether we’re representing famous Olympians and Paralympians like Dame Kelly Holmes and Shelly Woods, or organising mass-participation running events, we can tap into the power of athletics to meet your commercial and media needs.
Sport isn’t just about winning. It’s also about life, education, teamwork - and being the best you can be. Working with rights holders, universities, adventurers and community events alike, we can readily apply our knowledge of brand, project and event management to more cerebral challenges. The Abu Dhabi Solar Challenge, The Emirates NBD Greenland Challenge and The Footsteps of Thesiger expedition are just three examples of just that.
Our involvement in F1 is extensive covering everything from bespoke VIP events to Paddock club hospitality, from race to front of the grid team sponsorships. By combining paddock collaboration with sponsorship best practice, we put all our clients in the driving seat.
Football is the biggest sport on the planet. We have worked with FIFA, national teams and English Premiership team sponsorships – and created grassroots and schools promotions. We understand the beautiful game and know many of the world’s most famous figures and personalities.
Some sports are global - like golf, football, basketball and tennis. Others are regional - such as cricket and rugby. But most countries have national sports which their people are passionate about. We’ve delivered commercial solutions in sports like these - from American football to falconry - for clients across the globe. In fact, we’ve even staged a major hurling final in Abu Dhabi!
We have a rich heritage in Olympic & Paralympic sports – particularly in creating and delivering sponsorship programs, creating PR campaigns and managing some of the world’s leading athletes. Given our partnerships with Dame Kelly Holmes and Sir Matthew Pinsent, our relationships with the IOC, the media and top sponsors, we have strong connectivity within the Olympic family. In Rio, our clients including Natasha Baker, The Brownlees, Chad Le Clos & Siobhan Marie O'Connor are likely to be competing for over 25 Gold medals. Based on previous Games, they usually deliver!
Rugby is in our blood. Over 20 years working in the sport at international and club level has sealed our reputation as experts in rugby sponsorships and brand activation, as well as a company that delivers rugby marketing initiatives that provide real-life benefits for kids and communities alike. A typical day? That could include a photo call with the England rugby captain in the Etihad Business Lounge at London Heathrow, ensuring the branding is in place at a junior rugby festival or hosting players at a corporate dinner.
There’s no doubt about it - swimming is one of the biggest mass participation sports in the world. And we understand it at all levels. After all, we’ve been closely involved in everything from the local to national sponsorships from creating the Abu Dhabi Swimming Festival, to seeing our clients win gold medals at major FINA events and the Olympics.
Triathlon is one of the world’s fastest-growing sports, with a globally-recognised elite series and rapidly increasing participation. We’ve been closely involved in it for over a decade by managing elite triathletes, negotiating sponsorships and co-ordinating events. We also represent Olympic gold and bronze medallists Alistair and Jonny Brownlee, with whom we created the sports industry awards-nominated Brownlee Tri - a series of triathlon events designed to encourage newcomers to take up the sport.